Communication is a vital aspect of any marketing effort. With more and more competition it is getting difficult for marketers to grab the attention of consumers. With advertisements leaping out from cars, buses and staring at us through laptops and TV screens it is not easy for marketers to constantly innovate and come up with something different. Signage is a popular way of getting the message across.
Signboards are placed everywhere and are helpful for people to find information. There are different materials used in making sign age. With the number of options available you can be extremely creative in the way you use signage to promote your message.
Use neon signs instead of fluorescent signs. A neon sign uses a tube that produces a self emitted light. This tube comes in various diameters and can use argon or neon gas – hence the name neon. Neon gas is really bright and gives a red glow while argon light is weak and usually comes in yellow, blue, green, white shades. The fluorescent light on the other hand has low pressure mercury vapour.This emits ultraviolet light when ionized. This light is yellow as the tube in which the light radiates has a coating of phosphor. So think funky lighting instead of regular fluorescent lighting.
Go digital instead of the boring constant billboard. Digital signage offers visual appeal and easy readability. The bright, crystal-clear quality of the image on the digital screen is by itself as an attention grabber and reduces the requirement to add pictures – sometimes a simple text is enough to get the attention required. In addition external sensors and brightness controls can adjust the display according to time of day, weather conditions, and other environmental conditions.
Digital allows you to be interactive. The signage allows provides multitouch and dry-erase capabilities for users. The finger-touch interactive and dry-erase features allow users to annotate freely over their shared content. Dry erase screens allow wireless content sharing across multiple devices.
Go green. “Green” is the buzzword these days. Use green signage to state your commitment to the environment and be different from others. A trap with Environmental Signage is the end result can often look pretty plain as it is mostly seen as a purely informational or directional tool. Companies like momo visual have a knack for making the ordinary directional sign look extraordinary.
There are certainly plenty of options available to upgrade something bland into something that compliments the working space. It can be as simple as being open to materials, altering shape or incorporating company branding and colour schemes. Signage using funky fonts is another attention grabber. Using lighting, fonts on wood panels or just digital all create a different impact.Signage using stencil pictures also gets the attention.
Signage is everywhere. Think differently and you will find signage can be used creatively to communicate effectively.